User personas are detailed descriptions of typical end-users that can assist organizations in focusing on their customers and the products and services they truly want. This online self-paced course uncovers the essential elements of user personas and the valuable business information that can be gained from them. Participants will learn how to build effective user personas, selecting data and qualities that can help their organization to design products that better reflect the expectations of their customers.
- defining the essential elements of user personas
- gathering information with user personas
- understanding customer-centric design
- making every customer interaction a success