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Understanding and Applying Strategic Communications (T712)

Description

Type: Classroom
Duration: 15:00 hours
Status: Active

Strategic communications provides a planning roadmap that supports an organization's vision, mission, mandate and priorities. This course explores the nature of strategic communications through discussion, practical exercises and case study reviews. Participants will learn how to apply established approaches to developing and delivering strategic communications services within their organization.

Topics include:

  • defining the strategic role of communications
  • developing a communications strategy
  • understanding the connections between communications and program development
  • delivering strategic communications value in the workplace

Related topics

Communications

More details

More about this course
  • Topics: Communications
  • Community: Functional specialists
  • Audience: Communications specialists
  • Business line: GC and Public Sector Skills
  • Provider: Canada School of Public Service

Upcoming offerings

There are no available offerings for this course at the moment.

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