Engaging directly with stakeholders helps to identify their specific motivations or unmet needs, which in turn can enable the creation of successful solutions. This online self-paced course provides insights into the best ways to engage and interact directly with key stakeholders using design thinking methods. Participants will learn how to apply an empathetic mindset and use tools such as maps and personas to understand their stakeholders' points of view and better respond to their needs.
- applying an empathetic mindset in design thinking
- using stakeholder maps
- exploring knowns and unknowns
- understanding experienced-based and interaction-based design thinking tools
- creating personas step by step
This course was developed with subject matter provided by PDD Group Ltd. (www.pddinnovation.com).